Goggle has been preparing the new testing for the Topics system, however, the advertisers’ reaction is ambiguous. Such a project was launched for users’ interest tracking. The advertisement experts still doubt the process’s effectiveness and influence. Don’t miss the hottest news on the GBC Time website.

The big changes came after the cookie determination announcement by Google. The worldwide platform decided to focus on the users’ privacy more. However, such an update has caused a lot of complexity for advertisers and marketers. The new Topics system is the last step of cookie determination.

The mechanism of the system includes the three-week tracking of the users’ activity on some exact topic. Such information is available for some time for even stronger privacy protection.

Eric Schmitt, a senior director analyst at Gartner, is sure that the adoption process will be difficult at first, but the performance will be the main factor in the testing.

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