In 2022, TikTok has become the most popular and most downloaded social media app in the world. It is also a great platform for advertising. To help brands capture viewers’ attention, encourage interaction with an advert, and drive sales, TikTok has presented a set of new features – Interactive add-ons. This update allows incorporating interactive elements in a TikTok video advert. Follow the GBC Time website for more news updates.
TikTok rolled out the new feature to entice ad viewers with popups, stickers, surprise gestures, and other creative elements. The company argues that user that has engaged with an ad – shared, liked, or commented on the video – is 150% more likely to purchase a brand’s product or service.
TikTok’s Interactive add-ons are already available for in-feed adverts globally. These tools are divided into two groups, depending on your advertising goals:
- Standard – helps reach low-funnel goals, such as increasing clicks and conversions;
- Premium – helps obtain upper-funnel goals, such as improving brand visibility and building a community.
Flexible formats of video ads with these new elements encourage customers to engage with and build a connection with the brand. While interactive add-ons are yet to be tested, they are worth trying out.
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