The recent Xbox announcement about advertisement in free-to-play games has surprised the industry and probably changed it a little bit. Right after this announcement, PlayStation also started the preparation for the possible launch of the advertisement program. It seems like the gaming market will be more open to an advertisement in the virtual world. Find more news on theGBC Time website.

Sony aims to motivate the developers to launch more free-to-play games with the available monetization option. Currently, players have access to microtransactions, in-game purchases, and battle passes.

Considering the type of advertisement, there will be billboards. Moreover, the company will reward the players with watching ads and promotions with skins and different items. According to the plan, Sony will launch the program by the end of this year.

Talking about Xbox, the company will launch the advertisement program by the third quarter of 2022.

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