The most popular and profitable posting format on any social media network is video. Instagram has not become an exception. The company wants to motivate users to watch Reels more. That is why Meta is using AI to increase the views. Find more news on the GBC Time website.

The recent Meta report includes the data about the time users spend on the platform the most. According to Mark Zuckerberg, users watch videos on Facebook half of the time. And the main driver of the views is the AI used to initiate more activity on the Reels. Zuckerberg is sure that AI can be a significant factor in finding the most exciting content for users.

Instagram has also been trying to compare with TikTok, which is confirmed by the newly launched algorithm by the main office. Instagram keeps pushing the content without TikTok watermarks.

It seems like Meta will continue to actively use the AI to drive more views on the videos.

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